Jon, a young wanna-be musician, discovers he's bitten off more than he can chew when he joins an eccentric pop band led by the mysterious and enigmatic Frank.

Directed by Academy Award-winning Lenny Abrahamson, written by acclaimed author Jon Ronson and BAFTA-winning Peter Straughan, this inimitable film premiered at Sundance and went onto release around the world.

Accompanying the film’s release, I worked with the filmmakers to create a digital storytelling project centring on the lead character Jon’s backstory and fascination with the band - with innovative Twitter, Spotify, YouTube and Facebook character easter eggs that were engaged with globally.